"NEW ERA, NEW BEATZ - SWIZZ IS ON BOARD
So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter. 2. Like our cars, he's multi award winning: This year he shared a Grammy Award with Jay-Z. 3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys."
Black can be defined as the visual impression experienced when no visible light reaches
Black is not a color. It is the absence of all color. Black absorbs all aspects of light.
While white reveals, black conceals. It is also mysterious, providing a sense of potential
and possibility. We do not believe in the obvious or being predictable, as we learn and
grow we want our collections to grow with us.
Pattern, make, regulate, set, measure, or estimate according to some rate or standard
Scale regulates and sets our way of thinking. Balance is key to our aesthetic, without
balance our vision is irrelevant and meaningless. Developing our products stems from
a comparison to our lives."
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